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Ask The Expert

Q:  What is Staging?

A:  Home Staging is the art of preparing a private residence for sale in the real estate marketplace.  The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.  Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that anyone might want


Q:  Is Staging just for high end homes?

Absolutely not.  Every home no matter how large or how small can benefit from staging.  Many times more modestly priced homes benefit the most from Staging services.  There is a service to fit every budget

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Q:  How does Staging benefit the seller?

  Staging benefits the seller by taking the home preparation pressure off you and putting it in the hands of an experienced, objective professional.  A Staged home photographs well and advertises better, making your property easier to market.  Location and price will get buyers to your door, but Staging will help close the sale!


Q: What does it mean to be ASP accredited?

Accredited Staging Professionals are trained under strict guidelines using proven Staging techniques developed for over 35 years by Barb Schwarz, the creator of Home Staging.  They must pass detailed examination agree to follow the ASP code of ethics and renew yearly to maintain their ASP designation and the guidelines therein.  The ASP designation is the benchmark of the entire Home Staging industry


Q:  What is the difference between Staging and a decorating?

A:  They are two completely separate functions with separate goals, separate results and distinctly difference audiences

  • Home Staging is the science of preparing a home and all of its features for sale in the real estate market. The goal of Home Staging is to make a home appealing to the greatest number of potential buyers possible, generating more buyer traffic which results in a faster sale.
  • Interior Decorating is the art of decorating a home according to the personal taste of the client   The goal of the Interior Decorator is to create a custom environment that will contribute to needs, functionality and productivity of a specific person or family.

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