WHO WE ARE & WHAT WE DO
Reinvention Intentions is a comprehensive property transformation firm, specializing in construction design and consulting services that boost property value, functionality, and appeal. Our team partners with developers, investors, and property owners to create customized design solutions that cater to today’s market demands and ensure top returns on investment. From major renovations to strategic updates, our construction design expertise positions your property to stand out and perform exceptionally on the market.
We also offer expert home staging services that accentuate each property’s unique features, creating inviting spaces that resonate with buyers and expedite sales. For clients who prefer a hands-on approach, we offer DIY home staging coaching, equipping them with the skills and insights to stage their own properties effectively. Additionally, our virtual staging service provides a quick, cost-effective way to transform homes for online listings.
Our short-term rental service, AdornBNB, takes property preparation to the next level by combining construction setup and design for Airbnb and vacation rental properties. AdornBNB is a start-to-finish solution, handling everything from foundational construction design to creating a fully-furnished, guest-ready space. We manage every detail—including shopping, purchasing, and complete home setup—to deliver a cohesive, high-quality experience that captures the attention of today’s traveler. Our goal is to help your short-term rental property excel on booking platforms, increase bookings, and provide an unforgettable guest experience from the moment they walk in.
Our Core Services:
- Construction Design & Consulting: High-impact design and consulting services for developers and investors, delivering top-tier property transformations tailored for market success.
- Home Staging for Sales: Professional staging solutions to maximize property appeal, with options for DIY staging coaching and virtual staging to fit diverse needs and budgets.
- Short-Term Rental Design & Setup (AdornBNB): Comprehensive construction and design solutions for Airbnb and vacation rentals, providing end-to-end service from build-out to complete, guest-ready setup, including shopping and staging.
At Reinvention Intentions, we believe that every property has the potential to shine. Whether you’re renovating, preparing a property for sale, or launching a short-term rental, our team brings the expertise, creativity, and dedication needed to transform your vision into exceptional results and maximize your investment.
Lia Rogers
Founder & Lead Designer
Lia Rogers is a highly sought-after designer, renowned home stager, and the visionary behind Reinvention Intentions LLC. With over 20 years of experience in transforming properties, Lia has become the go-to consultant for real estate agents, developers, investors, property managers, and short-term rental owners who want to elevate their spaces for maximum impact and profit. Known for her signature blend of trend-driven aesthetics and strategic design, Lia’s expertise consistently brings exceptional results—whether helping homes sell faster and at higher prices, or creating unforgettable experiences for Airbnb and vacation rental guests.
Lia founded Reinvention Intentions in 2012, driven by the rising demand from top realtors and home sellers who recognized her ability to transform properties into turn-key, market-ready spaces. Her staging work reduces days on market and adds significant value, making her a trusted partner in the real estate community. Her deep understanding of market dynamics and buyer psychology makes her a key asset for clients aiming to stand out in competitive markets.
Before launching Reinvention Intentions, Lia enjoyed a successful corporate career managing 17 diverse small businesses across North America for a major office supply corporation. With a focus on supply chain diversity, she championed access to corporate contracts for minority-owned enterprises. This background in diversity and advocacy has been a cornerstone of Lia’s approach, empowering her to bring both insight and inclusivity to her work in real estate.
Lia’s influence also extends into the short-term rental space, where her AdornBNB service provides a one-and-done solution for hosts. From construction to full guest-ready setup, Lia transforms Airbnb and vacation rental properties into high-performing assets. Her work consistently increases property ratings, boosts occupancy, and enhances the overall guest experience, earning her a strong following among short-term rental hosts and property managers.
In the NJ and Philadelphia markets, Lia is frequently consulted by prominent investors, fix-and-flippers, and even high-profile entertainers seeking her guidance to create compelling, sale-ready properties that capture attention and sell quickly. Her trusted reputation, proven track record, and relentless commitment to excellence have made her a respected figure in the industry.
Lia’s favorite quote by Albert Hadley captures her design philosophy: “The essence of interior design will always be about people and how they live.” Outside of work, Lia enjoys spending time with her family, traveling, reading, antiquing, refinishing furniture, golfing, and, of course, shopping for new design inspirations.